This page explains what we do without acronym soup: what the two terms actually mean, what the evidence says decides whether a model names you, how the five platforms differ, and what we will not promise.
AEO is the work of getting your business named inside the answer itself, rather than listed somewhere beneath it. The unit of success is a sentence that contains your name, not a position in a list. In practice that means your information has to exist in the places the answer is assembled from — your profile, your service pages, and the third-party sources that describe you.
GEO is the wider version of the same idea: shaping the body of material a generative model draws on, so that when it writes an answer your business is part of what it writes from. It covers sources you do not own — directories, review platforms, local press — which is where most of the leverage now sits. The two terms overlap heavily and are often used interchangeably.
Mostly by what other sources say about you, not by what your own site says. Each factor below carries the study it comes from, including one that does not work.
No, and the gap is large: the same brand can see a 615x difference in citation volume between two platforms. We track all five because winning on one tells you very little about the others.
Three things, stated before you ask. If another agency has told you otherwise, that is the part of their pitch to check.
Nobody can buy or guarantee a mention in an AI answer. There is no ad slot and no submission form. Anyone promising a placement is describing something that does not exist.
Models change without notice, and the same question can return different answers on consecutive days. We influence the inputs. We do not control the output, and we will not bill as though we do.
We agree a set of tracked queries with you at the start and report the share where you are named, across all five platforms. It is a slower, noisier number than a ranking, and it is the one that reflects what customers see.
The audit answers it in about a week, for a fixed fee.