A fixed set of local buying questions — "who fixes ice dams in Winnipeg", "best emergency plumber St. Vital" — run once a month across ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity. We publish which Winnipeg businesses get named. The query list and the run date are published with it, so anyone can check the work.
The businesses named on this page are illustrative and shown to demonstrate the format. They are replaced with observed run output before this page goes live.
Each question is typed into all five platforms in a fresh session, on the same day, from a Winnipeg connection with no account history attached. Every business named in the answer is recorded, along with the sources the platform cited. Nothing is submitted, sponsored or requested on any business's behalf.
Each list above is a sample of the questions in that category; the full set runs to 82 questions. Run them yourself and your answers will differ in detail — session variance is part of what this index measures.
Four of the eight categories have been run so far. The remaining four run on 1 September 2026 and are published the same week.
In every category we have run so far, between two and four businesses account for roughly half to three-quarters of all mentions across the five platforms. The remainder are named once or twice and then not again.
Cross-checking those names against Google's own first page, the overlap is partial at best. That matches the wider evidence: only 38% of AI Overview citations now come from pages ranking in the top ten, down from 76% in mid-2025. Ranking and being cited have come apart.
None of that is exotic. It is the work on the services page, done consistently.
Businesses appear in this index only because a public AI platform named them in response to a published question. We record what was said, without ranking language and without comment on businesses that were not named. Absence from the index means the platforms did not name that business on the day we ran the questions — nothing more.
If you are listed and would like the entry corrected or removed, call (204) 237-4226 or email info@winnipeglocalseo.com and it is done in the next run.
The index runs eight categories on a fixed question list. The audit runs 25 to 40 questions written around your business specifically, on the same five platforms, and tells you who is being named instead of you.